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With more than 4,000 campaigns completed and 15 years in the electronic music industry, Promo Push continues to deliver bespoke promotional services for artists, labels, management agencies and release teams around the world.
Founded in 2011 and based in the UK, Promo Push has developed an international network spanning DJs, radio presenters, online media, mix shows and streaming opportunities. Its goal is to help electronic music releases reach the contacts who can provide genuine support and help build lasting momentum.
Bespoke campaigns with a clear purpose
In dance music, no two releases are the same. The audience for a groove-led House record can be very different from that of a peak-time Tech House production, a melodic Techno single, a Trance anthem or a Drum & Bass release.
Promo Push creates campaigns around those differences. The company offers A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.
Clients can commission a single service or combine several channels into a wider campaign. Each strategy is tailored to the release, taking into account the record’s genre, artist profile, target audience, release schedule and wider promotional goals.
A milestone built on industry relationships
Reaching 4,000 campaigns is a significant moment for Promo Push. It reflects years of collaboration with clients across the electronic music spectrum, from major labels and internationally recognised artists to independent teams and emerging talent.
The company has worked on releases from Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
Its label work has included campaigns for Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
While the client list includes some of dance music’s best-known names, Promo Push also remains committed to developing artists and independent labels. Every release is approached as an individual project, with campaigns created to match the scale and ambition of the client.
Connecting tracks with the right DJs
DJ support can be a major catalyst for electronic music releases. A track played by the right selector can reach new audiences through clubs, festival stages, radio shows, recorded mixes and online tracklists.
Promo Push works with A-list and tastemaker DJs across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.
Its focus is on genre-specific targeting, helping artists and labels direct their music towards DJs whose sound, audience and set environment are a natural fit. This approach creates a more relevant campaign, rather than relying on broad distribution alone.
Expanding visibility through radio and mix shows
Radio is still a key part of how electronic music is discovered. From specialist underground programmes to global dance stations and DJ-led mix shows, radio can introduce records to committed listeners and influential industry figures.
Promo Push’s international radio campaigns connect releases with relevant presenters, selectors and platforms. Its 1001Tracklists mix show promotion provides another useful route to exposure, helping tracks gain visibility through DJ mixes and set activity.
For many artists and labels, this combination of DJ and radio support can create a strong foundation for a release campaign, offering both audience reach and useful feedback from industry contacts.
Building a release story through press and Spotify
Media coverage can help build context around a release, especially for artists looking to strengthen their public profile. Promo Push’s online press campaigns can support opportunities for features, reviews, interviews and editorial placements across electronic music platforms.
The company also provides third-party Spotify promotion, creating additional opportunities for a release to gain visibility across streaming channels.
Together with DJ, radio and mix show activity, press and Spotify support can help create a campaign that continues to develop beyond the initial release date.
Four-week campaigns, weekly updates
Every Promo Push campaign runs over a four-week timeframe, with weekly reports supplied to clients.
These reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a release, and information on which contacts intend to support the track. Reports can also include press features and Spotify placements secured during the campaign.
This reporting provides artists, labels and managers with a clear picture of campaign activity and results. It also offers useful content for press packs, social media updates, artist communications and future release planning.
15 years of adapting to dance music’s evolution
The way dance music is promoted has changed significantly since Promo Push launched in 2011. Streaming platforms, online media, digital radio and DJ databases have become central to release campaigns, while club support and tastemaker relationships remain as important as ever.
Promo Push continues to adapt to these changes by developing its services and expanding its network. At the same time, the company remains focused on the values that have defined its work across 4,000 campaigns: personal service, transparent reporting, precise targeting and a genuine passion for electronic music.
As Promo Push looks beyond this milestone, it continues to support releases across the global dance music community — from focused DJ campaigns to integrated promotion spanning radio, press, mix shows and Spotify.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
